Ask what drove sales.
Get numbers, not guesses.

Your dashboard shows the numbers. The agent tells you what they mean.

Every answer is built from real Shopify orders tied to the ads that earned them — deduplicated across Meta, TikTok, Google, Snapchat and Pinterest. So “what’s working” is measured in revenue you actually keep, not what each platform claims for itself.

What you can ask

• Which ads earn — and which burn

  Winners and losers down to a single creative: ROAS, CAC and net sales per source, campaign, ad set and ad — refunds and taxes already accounted for.

• Where should the budget go?

  Ask for reallocation suggestions and the agent backs them with spend, ROAS and trend per campaign — so scaling and cutting is a decision, not a hunch.

• What changed — and why

  Compare any two periods and the agent decomposes the swing into the campaigns, countries and products that actually moved it.

• Platform claims vs. real revenue

  Put Meta’s or Google’s reported numbers next to Molecule’s Shopify-verified attribution. The agent pulls both — and always tells you which is which.

• Products, stock and returns

  Revenue, profit and return rate per product, variant and SKU — including units still in stock, so you never scale an ad for a product about to sell out.

• Customer value, not just clicks

  LTV curves, CAC payback and repeat-purchase retention per channel — see which source brings buyers who come back, not just buyers who click.

Every number it can reach

This isn’t a chatbot bolted onto a help center. The agent queries the same attribution engine as your dashboard — every measure, every breakdown, in your display currency.

• Attribution, ad-level deep

  Total and net sales, ROAS and net ROAS, CAC, CPO, CPC, CPM, AOV, conversion rate, first-time-customer metrics and returns — from channel totals down to one ad, in any country.

• Customer lifetime

  LTV curves, CAC payback windows, cohort sizes, and retention and repeat-purchase behaviour — grouped by channel and cohort, over any horizon.

• Product performance

  Revenue, profit, cost, ordered and refunded quantities, return rate and available stock — per product, variant and SKU, straight from your store.

• Live from the platforms

  Today’s delivery pulled straight from Meta and Google Ads — platform-reported and clearly labelled as such, so nothing gets silently mixed.

Read-only by design.

The agent queries and explains — it never edits campaigns, touches budgets or writes to your store. Answers come as written summaries with the numbers behind them, in threads you can pick back up tomorrow.