FWhich ads earn, and which burn?

Ask what drove sales. Get numbers, not guesses.

Fritz, Molecule’s AI agent, answers in plain English from your real sales in Shopify, GA4 or Mixpanel: which ads earn, which burn, and where the budget should go. On Pro it drafts the budget change too. No SQL, no exports, no afternoon lost in filters.

Ask your first questionWhat you can ask ↓
In every paid plan

Your dashboard shows the numbers. Fritz tells you what they mean.

Every answer is built from real orders in Shopify, GA4 or Mixpanel, tied to the ads that earned them. With Shopify, each order is also counted once across Meta, Google, TikTok, Snapchat, Pinterest and ChatGPT, net of refunds and tax. So “what’s working” is measured in sales you actually made, not what each platform claims for itself.

What you can ask. In plain English.

  • Which ads earn, and which burn

    Winners and losers down to a single creative: ROAS, CAC and sales per source, campaign, ad set and ad. With Shopify, net of refunds and tax.

  • Where should the budget go?

    Ask for reallocation suggestions and Fritz backs them with spend, ROAS and the budget engine’s view, then drafts the change for you to apply in one click.

  • What changed, and why

    Compare any two periods and Fritz breaks the swing down into the campaigns, countries and products that actually moved it.

  • Platform claims vs. real revenue

    Put Meta’s or Google’s reported numbers next to Molecule’s verified attribution. Fritz pulls both and always tells you which is which.

  • Products, stock and returns

    Revenue, profit and return rate per product, variant and SKU, including units still in stock, so you never scale an ad for a product about to sell out.

  • Customer value, not just clicks

    LTV curves, CAC payback and repeat-purchase retention per channel. See which source brings buyers who come back, not just buyers who click.

Every number it can reach.

This isn’t a chatbot bolted onto a help center. Fritz queries the same attribution engine as your dashboard: every measure, every breakdown, in your display currency.

  • Attribution

    Ad-level deep

    Total sales, ROAS, CAC, CPO, CPC, CPM, AOV, conversion rate, first-time-customer metrics and returns, from channel totals down to one ad, in any country. With Shopify, net sales and net ROAS too.

  • Lifetime

    Customer lifetime

    LTV curves, CAC payback windows, cohort sizes, retention and repeat-purchase behaviour, grouped by channel and cohort, over any horizon.

  • Products

    Product performance

    Revenue, profit, cost, ordered and refunded quantities, return rate and available stock per product, variant and SKU, straight from your store.

  • Live

    Live from the platforms

    Today’s delivery pulled straight from Meta and Google Ads. Platform-reported and clearly labelled as such, so nothing gets silently mixed.

It suggests. You approve.

Fritz reads your data and explains it. On Pro it can also draft budget changes from the budget engine. Each one lands as a card with the evidence, and nothing changes in your ad accounts until you click Apply.

You choose how much say it gets: Guarded, Balanced or Pure AI. It never writes to your store. Answers come with the numbers behind them, in threads you can pick back up tomorrow. Or ask from Claude or ChatGPT through Molecule MCP.

The analyst you haven’t hired. In every paid plan.

Log in, open Fritz, and ask the question you’d normally spend an afternoon answering.

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Which ads earn, and which burn?
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