Stop guessing which ads pay for themselves.

MoleculeData connects every Shopify order to the ad that earned it — across Meta, TikTok, Google, Snapchat and Pinterest. Real ROAS, in minutes.

Start 14-Day Free Trial Available on Shopify App Store
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  • Homogenization
  • Data Aggregation
  • Currency Conversion
  • UTM Tag Attribution

Why teams pick MoleculeData.

  • 5 min
    End-to-end setup
    OAuth into Shopify + your ad accounts. No pixel, no SDK, no dev work.
  • +27.6%
    Spend on top performers
    Customers reallocate budget into the channels that actually earn
  • +19.8%
    Blended ROAS
    Across our top 50 Shopify stores, first 90 days
  • -4 hrs
    Time saved on reporting
    What our customers report not doing anymore

What you'll find.

Data Granularity

Drill from total revenue all the way down to a single ad creative — campaign, ad-set, ad — without leaving the dashboard.

Single-Source Approach

Stop reconciling four ad-platform reports against your Shopify backend. One source of truth, one number per channel.

Country ROAS Report

See ROAS, CPA, and net contribution per country side-by-side, so you can pause a market that's leaking and double down on the one that's working.

Premade Breakdowns

Receive a comprehensive ROAS breakdown for traffic origins, campaigns, ad sets, advertisements, regions, and country-level insights.

Multiple stores

Run more than one Shopify store from a single MoleculeData account — each with its own currency, channels, and team — without juggling logins.

Full control of budgets & ads

Manage ads across all channels and accounts in one place. No more copying ad IDs to turn off ads.

Easy integration

A straightforward 5-minute Shopify integration connects all your sources. No revenue or spend limitations.
On the roadmap

Molecule MCP — run campaigns from Claude.

From Claude, Cursor, or any MCP client. Reports, budgets & on-off across all 5 ad channels.
In private beta

Ask in plain English. Get the analyst answer.

Ask the question. Get the written summary, the chart, and the follow-up the analyst would have asked next.

Six features your current attribution tool probably skips

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14 days free. No credit card. No call.

Connect your Shopify store and we'll backfill the last 30 days of attribution data while you finish your coffee.

See Pricing Available on Shopify App Store
  • MoleculeData turns complex data into clear insights.
  • All our marketing data in one simple dashboard.
  • We save hours every week with MoleculeData.
  • Accurate, automated, and actually useful reporting.

Frequently asked questions

The questions we hear most. See the full list →

What is server-side attribution, and why does it matter for Shopify stores?
Server-side attribution means we connect real Shopify orders to the marketing that drove them — not the optimistic numbers each ad platform reports back. Because we work from what Shopify actually records, every event that affects your true CPA flows through: cancellations, refunds and partial refunds, discount codes, taxes, currency conversion, and fraud chargebacks. The result is a ROAS number that reflects revenue you actually keep.
Why are the ROAS numbers Meta, Google, and TikTok report usually inflated?
Each ad platform reports the conversions it thinks it influenced — and most customer journeys touch several platforms before a purchase. Meta, Google, TikTok, and the rest each claim full credit for the same order, so the numbers stop adding up. We deduplicate the journey: every order is mapped to the touchpoints that actually contributed, then credited according to the attribution model you choose. One conversion, one source of truth.
How is MoleculeData different from Triple Whale, Northbeam, or Polar?
Most attribution tools are still pixel-based — they fire a tracker on the storefront and stitch the journey together client-side. We don't. Our attribution runs server-side against your verified Shopify order data, which means cleaner numbers, no client-side blocking, and no scripts slowing down your storefront. We're built specifically for Shopify, not retrofitted onto it.
Do I still need MoleculeData if I'm running Meta CAPI, Google Enhanced Conversions, or GA4?
Yes. Meta CAPI, Google Enhanced Conversions, and GA4 each solve one problem: making sure their own platform sees every conversion. None of them solve the cross-channel problem — every platform still claims the same order. You still want platform-level tracking running for ad optimization (that's standard practice), but MoleculeData sits one layer above, deduplicating across all of them so you can see which channel actually drove which sale.
How long does setup take, and do I need a developer?
No developer needed. Setup takes about 5 minutes — install our Shopify app, connect your ad accounts, and we start backfilling 30 days of historical data automatically.
How does pricing work — is there a free trial, what happens after?
Yes — 14-day free trial with full access. Plans differ by feature set; you'll pick yours during onboarding. After the trial, billing begins automatically on the plan you selected. Cancel anytime from your billing settings.

Still have questions?

Real reply within 2 hours, by an engineer who uses MoleculeData every day.

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Our Client Voices

Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales, and the dashboard is simple yet powerful. We love being able to manage ads and budgets directly — everything just works smoothly. Great tool for optimizing performance!
Kamil El Bouab
Filippo Loreti Watches

Stop reporting. Start scaling.

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