Stop paying for ads that don’t sell.

MoleculeData ties every sale to the ad that earned it — from Shopify, GA4 or Mixpanel, across Meta, Google, TikTok, Snapchat and Pinterest — then moves your Meta and Google budget to the winners and pauses the losers automatically.

Get started free Available on Shopify App Store

Trusted by ecommerce brands measuring millions in ad spend

Shopify Meta TikTok Snapchat Pinterest Google Ads
  • Homogenization
  • Data Aggregation
  • Currency Conversion
  • UTM Tag Attribution
New · In every paid plan

Ask what drove sales. Get numbers, not guesses.

The MoleculeData AI Agent answers in plain English from the same verified revenue your dashboard runs on — which ads earn, which burn, and where the budget should go. On Pro it drafts the budget change for you; nothing moves until you click Apply.

  • Which campaigns deserve more budget?
  • What’s my CAC payback by channel this quarter?
  • Which products are low on stock but still selling?
Ask your first question See what it can do
New · Pro plan

Cut what loses. Scale what earns.

The budget engine judges every Meta and Google campaign, ad set, ad group and keyword on the revenue it really earned — then proposes the move. You click Apply. The stop-loss pauses losing creatives automatically and brings them back when they recover.

  • Budget moves you approve
  • Automatic stop-loss
  • Google keywords & negatives
  • Outcome of every change
Start free trial How it works

Why teams pick MoleculeData.

  • 5 min
    End-to-end setup
    OAuth into Shopify, GA4 or Mixpanel + your ad accounts. No new pixel, no SDK, no dev work.
  • 5
    Ad channels, deduplicated
    Meta, Google, TikTok, Snapchat and Pinterest — one sale, one owner.
  • ∞
    Stores, users & revenue
    No caps, no per-seat fees, no usage tiers.
  • €189
    Flat Pro price
    Budget engine and stop-loss included — never a cut of your ad spend.

What you'll find.

Data Granularity

Drill from total revenue all the way down to a single ad creative — campaign, ad-set, ad — without leaving the dashboard.

Single-Source Approach

Stop reconciling four ad-platform reports against your Shopify backend. One source of truth, one number per channel.

Country ROAS Report

See ROAS, CPA, and net contribution per country side-by-side, so you can pause a market that's leaking and double down on the one that's working.

Premade Breakdowns

Receive a comprehensive ROAS breakdown for traffic origins, campaigns, ad sets, advertisements, regions, and country-level insights.

Multiple stores

Run more than one Shopify store from a single MoleculeData account — each with its own currency, channels, and team — without juggling logins.

Budget engine & stop-loss

Budget proposals for every Meta and Google campaign, judged on real revenue — one click to apply. Losing creatives pause automatically.

Easy integration

Connect Shopify, GA4 or Mixpanel and your ad accounts in 5 minutes. No revenue or spend limitations.

Every competitor ad, captured nightly.

Track the live Meta ads your rivals are running — real creatives, refreshed every night. Spot new launches and angles before your client asks.
On the roadmap

Molecule MCP — run campaigns from Claude.

From Claude, Cursor, or any MCP client. Reports, budgets & on-off across all 5 ad channels.

Today, hour by hour, all channels.

Live spend, ROAS, and sales since midnight in your timezone. Drill into Meta and Google Ads — Search & Display plus Performance Max — with age, gender, placement, and top-ads breakdowns.

Creative health, side-by-side with Meta.

Every running ad in one grid. Mol's attributed ROAS and revenue next to Meta's reported numbers — spot the inflation. Hook rate, fatigue chips, format detection. Catch tired creative before it burns budget.

Nine features your current attribution tool probably skips

Show more

14 days free. No credit card. No call.

Connect Shopify, GA4 or Mixpanel and we'll backfill the last 30 days of attribution data while you finish your coffee.

See Pricing Available on Shopify App Store
  • MoleculeData turns complex data into clear insights.
  • All our marketing data in one simple dashboard.
  • We save hours every week with MoleculeData.
  • Accurate, automated, and actually useful reporting.

Frequently asked questions

The questions we hear most. See the full list →

What is server-side attribution, and why does it matter?
Server-side attribution means we connect real orders — from Shopify, or the purchase events in GA4 or Mixpanel — to the marketing that drove them, not the optimistic numbers each ad platform reports back. On Shopify we work from what the store actually records, so every event that affects your true CPA flows through: cancellations, refunds and partial refunds, discount codes, taxes, currency conversion, and fraud chargebacks. The result is a ROAS number that reflects revenue you actually keep.
Why are the ROAS numbers Meta, Google, and TikTok report usually inflated?
Each ad platform reports the conversions it thinks it influenced — and most customer journeys touch several platforms before a purchase. Meta, Google, TikTok, and the rest each claim full credit for the same order, so the numbers stop adding up. We deduplicate the journey: every order is mapped to the touchpoints that actually contributed, then credited according to the attribution model you choose. One conversion, one source of truth.
How is MoleculeData different from Triple Whale, Northbeam, or Polar?
Most attribution tools are still pixel-based — they fire a tracker on the storefront and stitch the journey together client-side. We don't. Our attribution runs server-side against your verified order data, which means cleaner numbers, no client-side blocking, and no scripts slowing down your storefront. We started on Shopify, and now attribute GA4 and Mixpanel conversions too — so stores on other platforms, apps and subscription businesses get the same deduplicated view.
Do I still need MoleculeData if I'm running Meta CAPI, Google Enhanced Conversions, or GA4?
Yes. Meta CAPI, Google Enhanced Conversions, and GA4 each solve one problem: making sure their own platform sees every conversion. None of them solve the cross-channel problem — every platform still claims the same order. You still want platform-level tracking running for ad optimization (that's standard practice), but MoleculeData sits one layer above, deduplicating across all of them so you can see which channel actually drove which sale. Not on Shopify? MoleculeData can use your GA4 or Mixpanel purchases as the revenue source and attribute them across every ad channel.
How long does setup take, and do I need a developer?
No developer needed. Setup takes about 5 minutes — install our Shopify app (or connect GA4 or Mixpanel), connect your ad accounts, and we start backfilling 30 days of historical data automatically.
Can MoleculeData change my ads or budgets on its own?
Only where you allow it. The budget engine and the AI Agent draft proposals — nothing changes in your ad accounts until you click Apply. The one exception is the stop-loss, if you switch on automatic pause: creatives that cross the line you set are paused for you, never the last active ad in an ad set, and they resume once they recover.
How does pricing work — is there a free trial, what happens after?
Yes — 14-day free trial with full access. Plans differ by feature set; you'll pick yours during onboarding. After the trial, billing begins automatically on the plan you selected. Cancel anytime from your billing settings.

Still have questions?

Real reply within 2 hours, by an engineer who uses MoleculeData every day.

Contact Us
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Our Client Voices

Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales, and the dashboard is simple yet powerful. We love being able to manage ads and budgets directly — everything just works smoothly. Great tool for optimizing performance!
Kamil El Bouab
Filippo Loreti Watches

Stop reading dashboards. Start asking questions.

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