Make it.
Launch it.
Let real sales steer it.
Molecule makes on-brand ads with your exact prices, launches them to every channel at once, and moves budget to the ads your store says actually sold.
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Google Analytics
Mixpanel
The ad platforms grade their own homework.
Meta, Google and TikTok each count the same order as theirs. Add them up and your ads sold more than your store did. Every tool you stack on top, from banner makers to rules engines, trusts those numbers.
Six tabs, four versions of the truth, one weekly spreadsheet. Now it's one sentence, and one system makes, launches and steers on the same number.
Amazon closed the loop years ago. Your store never had one. Until now.
Your realsalescloses the loop
Ads that are made, launched to every channel at once, and steered by what your store actually sold, so every result feeds the next ad.
The store keeps score.
An ad's result is the real sale it drove. With Shopify, every order is counted once, net of refunds, discounts, tax and currency. A platform's own count is evidence, never the verdict.
One loop, one number.
Making, launching, steering and reporting run on the same Net ROAS. If a CSV moves between steps, it isn't closed-loop.
Every channel at once, judged the same way.
Meta, Google, TikTok, Snapchat, Pinterest and ChatGPT launch together and compete for the same euro.
Exact, not approximate.
Real product and exact price in every size. Every budget move carries its reason, its odds and its orders.
You set the rules. It does the work. No cut.
You set targets and how much it may change on its own. It does the grind overnight, for a flat price that never grows with your spend.
Tying every order to the ad that earned it is the boring part. It's why the bold part works.Moleculethe founders
Your next ad, already made. Exact product, exact price, every size.
Hand over last week's banner and a new product. Get it back with the new product and its exact price, in every size Meta and Google ask for. Or ask for four fresh takes in your brand.
Prices and headlines set as real text, never drawn by AI
1:1 · 4:5 · 9:16 · 1.91:1, pixel-exact · brand kit on every take
Spot a rival's longest-running ad.
Remake it in your brand.
Molecule checks your competitors' live Meta ads every night. An ad that's run for 60 days is an ad that sells. One click remakes it with your product, brand kit and price.
Load once. Launch everywhere. One click.
Every creative goes into every ad set and placement on Meta, Google, TikTok, Snapchat, Pinterest and ChatGPT. Need a new campaign or ad set? It's built in the same step. Tracking is on before the first impression.
Advantage+ and PMax · templates · bulk edit · UTMs on every ad
ChatGPT Ads, the newest ad channel, launched and judged on the same real sales as Meta and Google.
Money moves to what really sells. Even at 2 a.m.
Molecule raises, trims and pauses budgets based on your store’s real orders, within limits you set. Every move shows its reason, its odds and the orders behind it. Losers pause overnight and come back on their own when late orders land.
You decide how much Fritz does on its own. You set the targets, the monthly budget, a store-wide floor and how bold it gets.
Comes back on its own when late orders land. Never pauses your last active ad.
Every move, applied or rejected, is checked again at 7 and 14 days, so you see what it really did. On Google, down to keyword, search term and asset group.
Every morning: what changed, why, and the fix.
A summary of your day in ads. Big swings, with their likely cause. Who changed what in the account. What rivals just launched. And when an ad wears out, a fresh one is already being made. That's where the loop closes.
- Net sales €4,812, Net ROAS 3.1, both inside your normal range.
- Meta carried 58% of net sales; ChatGPT Ads brought its first 3 orders.
- One risk and one tired creative need you. Details below.
Frequency: 4.6
back to 01 · Make
Ask anything. Get euros back.
Fritz reads your real sales, ads, countries, cohorts and stock. It answers with numbers, explains a swing down to the campaign, and drafts the fix for you to apply in one click.
| Campaign | Spend | Net sales | Net ROAS (Molecule) | ROAS (Meta) |
|---|---|---|---|---|
| Night Balm · Broad DE | €1,240 | €1,860 | 1.5 ↓ | 2.9 |
| Glow · Retargeting 7d | €610 | €1,342 | 2.2 ↓ | 3.8 |
| Glow · Spring v2 | €880 | €3,190 | 3.6 ↑ | 4.4 |
On Google Search, the fixes come drafted. Tick, pick, apply.
Or ask from Claude and ChatGPT. Molecule speaks MCP.
The number everything runs on. Every sale tied to its exact ad, net of everything.
How a sale finds its ad
9 attribution models. Switch any report.
And where you check its work.
Dashboards aren't the product. They're the receipts: every move the loop made, down to the ad.
updated 09:47Net sales€1,906.20Orders41Spend€612.40Net ROAS3.11CPO€14.94
Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales, and the dashboard is simple yet powerful. We love being able to manage ads and budgets directly. Everything just works smoothly.
Not a dashboard. Not a black box. A loop.
One flat price. Never a cut of your spend.
No revenue caps, no per-seat fees, unlimited stores and users. Paid plans start with a 14-day trial, no card.
Free
- Live ad performance + Live Today
- LaunchPad on every channel
- All channel connectors
- Unlimited stores, dynamic currency
Starter
- Everything in Free
- BuilderPad
- Fritz, the AI agent
- Historical data + attribution models
- Ad set and ad level, PMax split
Pro
- Everything in Starter
- Budget engine + stop-loss
- Country reports
- Cohorts, LTV and CAC payback
Enterprise
- Everything in Pro
- Custom attribution models
- Snowflake, BigQuery, Redshift
- 350+ sources, dedicated Slack
No. Attribution is the engine, not the product. Molecule makes your ads, launches them and moves the money. The dashboards are where you check its work.
Keep them. Molecule feeds them more on-brand creatives in every size, launches Advantage+ and PMax directly, and judges them on real orders across channels. That way money can move between Meta and Google, which neither platform will do for you.
You set the targets, the monthly budget, how bold it gets and how much it does on its own, from Guarded to Pure AI. Stop-loss pauses losing ads and brings them back when late orders land, and never pauses your last active ad. Every budget move shows its reason, its odds and the orders behind it.
Every paid click carries its ad ID, and we match it to the real sale in Shopify, GA4 or Mixpanel. With Shopify, each order is also net of refunds, tax, discounts, cancellations and currency, and counted once even when three channels claim it. Switch between 9 attribution models any time.
Meta, Google, TikTok, Snapchat, Pinterest and ChatGPT, all in one loop. Sales come from Shopify, GA4 or Mixpanel today, with Segment and PostHog next. Email is tracked through Klaviyo UTMs. Organic ChatGPT visits are labelled apart from paid ChatGPT Ads.
Flat monthly price, from €0, with unlimited stores and users and never a % of spend. One login with a company switcher, client email reports, and a change history that shows who changed what in each account.
Close the
loop.
Connect Shopify, GA4 or Mixpanel and your ad accounts in five minutes. Fritz takes it from there.