MoleculeCut what loses. Scale what earns.
The budget engine reads the revenue your ads actually earned, not what each platform claims, and proposes budget moves for every campaign and ad set on Meta, Google, TikTok, Snapchat and Pinterest, down to Google's keywords. You click Apply. The stop-loss pauses losing creatives on its own, before they burn another day of budget.
Budget calls on real revenue, not platform claims.
Meta and Google each grade their own homework, and both usually claim the same sale. The engine judges every campaign, ad set and creative on the orders Molecule tied to it, checks the platform’s view alongside, and only moves money when the evidence is strong enough. Each proposal arrives as a card with the numbers behind it.
Raise winners. Pause losers.
Check every move.
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Budget moves you approve
Raise winners, trim losers, pace spend through the month. Every proposal shows the evidence; nothing changes in your ad account until you click Apply.
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Automatic stop-loss
Set the line: no orders, a CPA ceiling or a ROAS floor. Creatives that cross it are paused automatically, never the last active ad in a set. Recovered ones resume on their own.
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Google, down to the keyword
Keywords that should have converted by now, ad groups and PMax asset groups below target, wasted search terms turned into negatives. Plus fix cards that rewrite weak Search ads.
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Your rules, your pace
Start from Soft, Balanced or Aggressive, then tune growth and cutting, targets, exclusions and the refresh schedule. Protected campaigns are never touched.
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Fritz drafts with it
Ask Fritz “should I scale Broad?” and it answers with the engine’s view, then drafts the card. You decide how much say it gets: Guarded, Balanced or Pure AI.
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Every change, measured
Applied changes are checked again at 7 and 14 days: did the scaled campaign hold its ROAS, did the cut save money? Outcomes land on the card and in your weekly email report.
Just want the safety net?
Run stop-loss only.
Not ready to hand budget calls to software? Switch everything else off and keep only the stop-loss. Losing creatives get paused automatically and nothing else moves. Turn the full engine on whenever you’re ready.
Budget management, in the Pro plan.
Set your target, pick a profile, and let the engine do the morning budget check for you.