The full feature list.

Server-side attribution means we connect real Shopify orders to the marketing that drove them — not the optimistic numbers each ad platform reports back. Because we work from what Shopify actually records, every event that affects your true CPA flows through: cancellations, refunds and partial refunds, discount codes, taxes, currency conversion, and fraud chargebacks. The result is a ROAS number that reflects revenue you actually keep.

Each ad platform reports the conversions it thinks it influenced — and most customer journeys touch several platforms before a purchase. Meta, Google, TikTok, and the rest each claim full credit for the same order, so the numbers stop adding up. We deduplicate the journey: every order is mapped to the touchpoints that actually contributed, then credited according to the attribution model you choose. One conversion, one source of truth.

We pass an ad ID into the UTM parameters on every paid click. When Shopify records the order, we look up the ad ID in the URL the customer arrived through and tie that order back to the exact ad, ad set, campaign, and channel — without relying on pixel cookies or third-party tracking that browsers now block.

Four models: last-touch, first-touch, U-shape (credits the entry and converting touchpoints), and custom. You can switch between them on any report — useful when you want to see how the same campaign performs under each lens before committing budget.

Our attribution sits on top of Shopify's order data, not browser cookies — so iOS 14, Safari ITP, and third-party cookie deprecation don't break our model the way they break pixel-based tools. As long as Shopify can record the order, we can attribute it.

Most attribution tools are still pixel-based — they fire a tracker on the storefront and stitch the journey together client-side. We don't. Our attribution runs server-side against your verified Shopify order data, which means cleaner numbers, no client-side blocking, and no scripts slowing down your storefront. We're built specifically for Shopify, not retrofitted onto it.

Yes. Meta CAPI, Google Enhanced Conversions, and GA4 each solve one problem: making sure their own platform sees every conversion. None of them solve the cross-channel problem — every platform still claims the same order. You still want platform-level tracking running for ad optimization (that's standard practice), but MoleculeData sits one layer above, deduplicating across all of them so you can see which channel actually drove which sale.

Because you finally see the full picture: which ads drive sales, which ads merely assist, and which channel closes the deal at the bottom of the funnel. Platform-reported numbers can't show that — they only see their own slice. Once everything is deduplicated against your actual order data, the real budget calls become obvious.

No developer needed. Setup takes about 5 minutes — install our Shopify app, connect your ad accounts, and we start backfilling 30 days of historical data automatically.

Meta (Facebook + Instagram), Google Ads, TikTok, Snapchat, and Pinterest. More channels are added based on customer demand — talk to us if there's one you need.

Yes. Connect as many Shopify stores and ad accounts as you want under one workspace — no limits on stores, accounts, attributed revenue, or sessions. Especially useful for brands operating multiple regional storefronts and agencies managing client portfolios.

Yes — MoleculeData is GDPR-compliant. Customer data is stored on AWS in Frankfurt (eu-central-1), and a Data Processing Agreement is available on request.

Yes. Reach out and we'll set up an export pipeline to Snowflake, BigQuery, or your data warehouse of choice. Historical data exports are also available to account admins on request.

Anything about your marketing and sales performance: ad and campaign breakdowns, product-level revenue, week-over-week changes, channel comparisons. If the data is there, you can ask for it in plain English — no dashboards, no SQL. (AI chat is rolling out in early access; advanced query types continue to land weekly.)

No. Just type the question. The point of the chat is to skip the dashboard and the query layer entirely.

Yes — 14-day free trial with full access. Plans differ by feature set; you'll pick yours during onboarding. After the trial, billing begins automatically on the plan you selected. Cancel anytime from your billing settings.