FWhat changed in my ads, and what should I do?

Know what changed and what to do.

Control Room gives you a daily summary of your ads: what changed, why, and what to do next. Email reports send your numbers to you, your team or your clients.

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Free forever plan · or 14 days of any paid plan free · no card

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LearnStarter+
FIs anything off this morning?

Every morning: what changed, why, and the fix.

Molecule watches every account, creative and rival overnight. Each morning you see what changed, the likely cause and what to do next.

Control Room/Compared with your normal week and checked against every account change.
↺ A tired ad is the start of the next one.
Make a fresh take with Vary →
Control Room feedStarter+

One feed for everything that moved.

Performance swings, tired ads, account changes and rival moves in one place.

  • Filters: Performance, Creative, Changes, Market, Daily summaries
  • Open, snooze 7 days or dismiss each card
  • The latest cards also sit at the bottom of your dashboard
Daily summaryStarter+

Yesterday's account changes, already written up.

Fritz sums up who changed what in your ad accounts yesterday, at the top of the feed.

  • Leads with what matters and names who made each change
  • Flags anything that looks unintended
  • Budget changes listed in full; a quiet day gets no card
Swings with a causeStarter+

Swings, with their likely cause.

A channel, country or account metric that moves against its 7-day normal gets a card naming the probable cause.

  • Measured on Molecule attribution, above noise floors
  • Cross-checked with the change history
  • A confidence % on every card
Creative fatigueStarter+

Catch tired ads before they cost you.

A Meta ad wearing out gets a card with the proof and your best fresh alternative.

  • Frequency of 4 or more, or click-through down 25% in a week
  • A daily CTR strip as evidence
  • Names your best fresh ad: under 21 days old, frequency under 3
Email reportsStarter+

Your numbers in the inbox before coffee.

Daily, weekly or monthly emails for the team, your investors or your agency.

  • Pick the sections: Summary, Numbers, Channels, Creatives, Attention, Budget
  • Your days and send time, in the shop's time zone
  • Outside recipients confirm their address and unsubscribe in one click
More in Learn
Change historyStarter+

See who changed what, in every account.

Big budget moves, status flips, new campaigns and edit bursts, with who made them.

  • Before and after values on Meta, Google and Pinterest
  • A burst of edits by one user shows as one card
  • Fritz reads the same history when it explains a swing

Close the
loop.

Connect Shopify, GA4 or Mixpanel and your ad accounts in five minutes.

F
Connect my store and run the loop.
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Free forever plan · or 14 days of any paid plan free · no card

Questions? See the pricing FAQ and the docs.

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