Free forever to connect your stores and channels. Upgrade when you want the full attribution dashboard — no revenue caps, no per-seat fees, no long contracts.
per month
Features you'll love:
per month
Everything from Free plan, plus:
per month
Everything from Starter plan, plus:
per month
Everything from Pro plan, plus:
Free forever to connect your stores and channels. Upgrade when you want the full attribution dashboard — no revenue caps, no per-seat fees, no long contracts.
| MoleculeData Features | ||||
|---|---|---|---|---|
| Multi-platform integrations | ✓ | ✓ | ✓ | ✓ |
| Unlimited Shopify Stores | ✓ | ✓ | ✓ | ✓ |
| Live media performance dashboard | ✓ | ✓ | ✓ | ✓ |
| Creatives report — hook rate, fatigue, side-by-side Mol vs Meta | ✓ | ✓ | ✓ | ✓ |
| Symbolic Currency conversion | ✓ | ✓ | ✓ | ✓ |
| Unified Cross-Platform Dashboard | ✗ | ✓ | ✓ | ✓ |
| Standard ROAS attribution | ✗ | ✓ | ✓ | ✓ |
| Track unlimited revenue | ✗ | ✓ | ✓ | ✓ |
| First, Last & U-Shape attribution | ✗ | ✓ | ✓ | ✓ |
| Campaign / Ad-set / Ads granularity | ✗ | ✓ | ✓ | ✓ |
| Advanced Business Metrics | ✗ | ✗ | ✓ | ✓ |
| Influencer Measurement Integration | ✗ | ✗ | ✓ | ✓ |
| Report ROAS by country | ✗ | ✗ | ✓ | ✓ |
| Multi-Currency conversion | ✗ | ✗ | ✓ | ✓ |
| Influencer ROAS Tracking | ✗ | ✗ | ✗ | ✓ |
| Custom Attribution & ROI Optimization | ✗ | ✗ | ✗ | ✓ |
| Dedicated Slack Support | ✗ | ✗ | ✗ | ✓ |
Free forever to connect your stores and channels. Upgrade when you want the full attribution dashboard — no revenue caps, no per-seat fees, no long contracts.
| Feature | MoleculeData | HYROS | Triple Whale | Northbeam | Wetracked | Whatagraph |
|---|---|---|---|---|---|---|
| Multi-Channel Attribution | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Build custom attribution models | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ |
| Live media performance dashboard | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ |
| Creative health — hook rate + fatigue + side-by-side Meta | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ |
| Agentic AI | ✓ | ✗ | ✓ | ✗ | ✗ | ✓ |
| Track every influencer | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ |
| Unlimited Shopify Stores | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ |
| Track unlimited revenue | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ |
| Unlimited Attribution | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Fixed cost (no usage tiers) | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Handle every currency | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Report ROAS by country | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Monthly cost — $1M revenue, 6 stores | €189/mo | $1,500+/mo* | $1,074+/mo* | $1,500+/mo* | $249+/mo* | €399+/mo* |
* Competitor pricing based on public tiers where available, May 2026. Sales-quote-only pricing shown as Custom. Triple Whale charges per workspace and 6 stores typically require 6 workspaces (6 × $179 Starter = $1,074/mo, or higher on Advanced/Custom for $6M+ blended GMV). Northbeam targets brands at $40M+ revenue — $1,500/mo is their published floor. Wetracked tiers by orders/month and stores: Scale-up ($249/mo) covers up to 7,500 orders/mo; 6+ stores typically push to Enterprise (custom). Whatagraph tiers by source credits: 6 stores + 5 ad channels typically requires Boost (€399/mo, 50 credits).
Manage every account's revenue in one chosen currency.
CAC, CVR, Net Sales, and ROAS — calculated automatically per channel.
Track ROAS for every influencer campaign — discount codes and trackable links included.
First-touch, last-touch, U-shaped, custom — pick the model per report.
ROAS, CPA, and net contribution per country — side-by-side.
Track every order across every connected store — no revenue caps, no overage fees, no usage tiers.
How server-side attribution works, how we compare to platform-reported numbers and other tools, and what to expect from setup to billing.
