Molecule makes the ad, launches it to every channel at once, and moves money to what actually sold. Every step runs on the same number.
92 features in 9 groups. Each card shows the plan it starts on:Starter+Pro+EnterpriseNo pill means every plan, Free included.Compare plans →
Make the next ad from the one that already sells. BuilderPad keeps your brand, your product and your exact prices, in every size Meta and Google ask for.
Drop a new product, its name and prices into a banner that already sells and get the same banner back.
Ask for a few new takes of the same product in your brand from one line of direction.
Turn one design into every placement size, same design, same prices.
Pick a competitor's long-running ad and rebuild its idea with your product, colours and price.
Set your brand once and every Fill, Vary, Remake and resize follows it.
Headlines and texts drafted for each channel, ready to edit.
Push one asset or all your Selects into the LaunchPad library without downloading anything.
Choose the model that suits the job from a shortlist tested on real banners.
Molecule reads the product page and fills in name, price and hero image.
Mask an area, say what to change and keep the rest of the ad untouched.
Pull a banner apart into its pieces and rebuild every size from them.
Start from a product link and a brief and get concept-led drafts with a real text layer.
Star winners across projects and find them all in one place.
Every ad, every ad set, one click. LaunchPad builds new campaigns in the same step, sends each size to its placement and adds tracking before the first impression.
ChatGPT Ads, the newest ad channel, launched and judged on the same real sales as Meta and Google.
Load creatives once and fan them across every ad set you pick.
Choose per row how Meta uses your sizes and text variations.
Launch Demand Gen ads and PMax asset groups from the same creatives.
Create campaigns and ad sets from the launch screen instead of Ads Manager.
Save drafts, then follow each ad from upload to live, with a Stop button.
Copy an ad set that works and fill it with new creatives.
Change copy, links or CTAs across rows and save your weekly setup as a template.
Keep proven primary texts, headlines and descriptions ready for the next launch.
Get headlines and descriptions suggested, or converted from your Meta copy.
Choose which Meta creative enhancements new ads get, per format.
Uploads and BuilderPad ads live in one place, marked launched or not.
Every ad leaves LaunchPad with UTMs that carry its IDs.
Set your rules once. Molecule raises what real orders prove, trims what they don't and pauses losers overnight, and every move shows its reason and its odds.
The month is on pace for its monthly budget. Move money from the weakest campaigns to the strongest, do not add.
Raise, trim and pause cards for campaigns and ad sets, judged on real orders.
Every card shows the chance the campaign really beats your target.
A monthly budget range and a minimum ROAS for the whole store set the direction before any single budget moves.
A move needs Molecule's numbers and the platform's to point the same way. A disagreement becomes your call.
Set the line once. Ads that cross it pause on their own and resume when late orders land.
Keywords, ad groups and PMax asset groups judged one by one.
Choose Guarded, Balanced or Pure AI for how much Fritz may draft on its own.
Switch ads on or off and change budgets right in the dashboard tables.
A share of daily spend goes to test raises where the data can't call it yet.
Pauses losing creatives inside an ad set, judged fairly.
When a keyword's ad is weak, Molecule writes a new responsive search ad for it.
Pick Soft, Balanced or Aggressive, then set targets, roles and protected campaigns.
Type a budget rule as a sentence and get the policy change to review.
The plan re-runs every 2 to 24 hours, with guards that stop rash moves.
Applied cards are re-measured at 7 and 14 days against the ones you skipped.
Molecule watches every account, creative and rival overnight. Each morning you see what changed, the likely cause and what to do next.
Performance swings, tired ads, account changes and rival moves in one place.
Fritz sums up who changed what in your ad accounts yesterday, at the top of the feed.
A channel, country or account metric that moves against its 7-day normal gets a card naming the probable cause.
A Meta ad wearing out gets a card with the proof and your best fresh alternative.
MoleculeDaily snapshot · Fri 3 Oct| Channel | Net sales | Molecule | Channel |
|---|---|---|---|
| €3,520 | 3.38 | 4.62 | |
| Meta | €3,290 | 2.51 | 4.10 |
Daily, weekly or monthly emails for the team, your investors or your agency.
Big budget moves, status flips, new campaigns and edit bursts, with who made them.
Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales, and the dashboard is simple yet powerful. We love being able to manage ads and budgets directly. Everything just works smoothly.
Ask Fritz instead of building a report. It answers from your real sales, explains a swing down to the campaign and drafts the fix for you to apply in one click.
| Campaign | Spend | Net ROASMolecule | ROASMeta | vs MondayMolecule |
|---|---|---|---|---|
| Prospecting · Broad | €1,240 | 1.9 ↓ | 3.0 | −1.3 (−41%) |
| DE · Prospecting | €610 | 1.4 ↓ | 2.7 | −1.6 (−53%) |
| Retargeting 7d | €880 | 3.8 ↑ | 4.6 | +0.2 (+6%) |
| Molecule | TikTok | |
|---|---|---|
| Net ROAS | 2.43 | 4.02 |
| Orders | 86 | 141 |
Fritz answers from your verified sales and ad data, with tables you can check.
Compare two periods and Fritz breaks the change into the campaigns, countries and products that drove it.
Fritz drafts budget changes, pauses and negatives as Apply cards that follow your budget policy.
Fritz pulls live Meta and Google detail and the state of your ads when the question needs it.
Conversations are saved, and Fritz says what it's doing while it works.
The biggest budget moves and the money at stake, applied in place.
Ask for a report, a reallocation or a pause from the assistant you already use. Changes still wait for approval in Molecule.
| Ad set | Spend | Net sales | Net ROAS |
|---|---|---|---|
| TT · Linen Hooks UGC | €412.60 | €288.80 | 0.70 |
| TT · Broad · DE | €286.10 | €240.30 | 0.84 |
| TT · Retargeting 7d | €198.40 | €702.30 | 3.54 |
The number everything else runs on. Every sale tied to the ad that earned it, and with Shopify, net of everything you didn't keep.
?fbclid=IwAR…&utm_content=120214…The ad ID in each paid click is matched to the real sale, so platforms stop grading their own homework.
With Shopify, every order is counted net of refunds, cancellations, discounts, tax and currency.
First touch, last touch or U-shape, each with direct included, excluded, or direct and SEO excluded.
Paid ChatGPT Ads matched by campaign, ad group and ad ID, with organic ChatGPT visits labelled apart.
| Country | Spend | Net sales | Net ROAS |
|---|---|---|---|
| Germany | €7,739 | €17,940 | 2.32 leaking |
 United Kingdom | €3,640 | €11,207 | 3.08 |
| Lithuania | €2,980 | €9,812 | 3.29 |
| Netherlands | €2,891 | €7,402 | 2.56 |
Spend, net sales, net ROAS and orders per country.
Customers grouped by acquisition month, with retention or cumulative revenue month by month.
Attribute Shopify orders, GA4 purchases or a Mixpanel purchase event.
Molecule ROAS sits next to each channel's own reported ROAS in tables, charts and reports.
First-time sales, first-time ROAS, new customers and CAC, down to the ad.
Filter online store orders apart from POS, TikTok Shop and draft orders.
Klaviyo and other email traffic tracked through UTMs alongside your paid channels.
Performance Max spend split by channel and placement.
LTV curves per acquisition channel and the months until each channel's customers cover their cost.
Revenue, profit and return rate per product, variant and SKU, with stock on hand.
Where you check the loop's work. Every screen runs on the same number, from today's spend to Monday's report. Cohorts, LTV and countries sit under Measure.
| Search term | Match | Cost | Orders | Net ROAS | Keyword quality |
|---|---|---|---|---|---|
| linen shirt men | phrase | €412.20 | 21 | 3.84 | 8/10 |
| linen overshirt sand | exact | €188.40 | 12 | 4.21 | 9/10 |
| breathable summer shirt | broad | €146.10 | 3 | 1.12 | 5/10 |
| free linen shirt pattern | broad | €84.00 | 0 | 0.00 | 3/10 |
| Channel | Sessions | Engaged | Conv. rate | Sales | Sales / session |
|---|---|---|---|---|---|
| Total · 6 | 44,970 | 61.4% | 1.81% | €62,069.40 | €1.38 |
| Paid social | 18,402 | 54.2% | 1.62% | €26,904.12 | €1.46 |
| Paid search | 9,880 | 66.8% | 2.31% | €16,402.50 | €1.66 |
| Organic search | 7,214 | 68.1% | 1.74% | €8,010.44 | €1.11 |
| Direct | 5,960 | 63.0% | 1.92% | €6,120.80 | €1.03 |
| 2,310 | 71.5% | 2.44% | €3,212.10 | €1.39 | |
| ChatGPT (organic) | 1,204 | 74.9% | 2.66% | €1,419.44 | €1.18 |
| Ad | Channel | Tracking | Spend today |
|---|---|---|---|
| Reel · Sandals 9:16 | Meta | ✕ missing ad ID | €42.10 |
| TT · Linen Hooks UGC | TikTok | ✕ missing ad ID | €31.60 |
| Spring Fill · 4:5 | Meta | ✓ tracked | €118.40 |
| Linen Shirt · PMax | ✓ tracked | €88.20 |
utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.id}}CopyYour whole account in one row of numbers, then down to the ad.
Spend, sales, orders and ROAS for today, hour by hour, across all your channels.
Every Meta ad in one grid with ROAS, hook rate and a fatigue chip.
Add dashboard tabs with their own tiles, charts and tables, shared with everyone in the company.
Pick a metric, split it by channel, campaign, ad set, ad or country, and save it.
Search, Display, PMax and keywords in one drill-down, with each keyword's health.
Every live ad checked for correct tracking, with the fix ready.
Drill into Meta by demographics, placements, top ad sets and top ads.
GA4 sessions by channel, source and medium, campaign, landing page, country and device.
Column presets, ad previews, spend sparklines and CSV export on every table.
See what rivals run on Meta every day. An ad that's run for 60 days is an ad that sells. One click turns its idea into your next ad.
Add a competitor and Molecule captures their live Meta ads every night, with the real creatives.
Sort a rival's ads by longest running, newest or media type.
Launch pace, ad lifespan and total EU reach per competitor.
A feed of every ad a rival starts or stops.
One login for every store, teammate and channel, on a flat price that never grows with your spend.
Google Analytics 4Property · nordlys.comConnected
MixpanelPurchase event · order_completedConnectedConnect Shopify, GA4 or Mixpanel and your ad accounts, and your history is there on day one.
Unlimited stores, brands and ad accounts, with a company switcher.
Molecule runs its own nightly pipeline and checks every build before a number changes.
Invite unlimited teammates as admins or members.
Log in with Shopify, Google or Meta and land on the store you used last.
Pick your revenue source, connect, and watch the first sync fill in.
Stores and ad accounts in different currencies, shown in one display currency at daily rates.
Pay by card or through Shopify billing. Switch or cancel any time.
Attribution models built to your own rules.
Molecule's data delivered to Snowflake, BigQuery or Redshift, with 350+ source connectors.
A dedicated Slack channel and custom visualisations.
Connect Shopify, GA4 or Mixpanel and your ad accounts in five minutes.
Questions? See the pricing FAQ and the docs.