Google Ads, deeper. Without the digging.
Connect your Google Ads account and the deeper reports just show up in your dashboard: Performance Max by channel, the actual search terms, search demand, keyword quality, hour by hour. No API work, no spelunking through Google’s UI, no growth-marketing degree required.
| Search term | Match | Cost | Orders | Net ROAS | Keyword quality |
|---|---|---|---|---|---|
| linen shirt men | phrase | €412.20 | 21 | 3.84 | 8/10 |
| linen overshirt sand | exact | €188.40 | 12 | 4.21 | 9/10 |
| breathable summer shirt | broad | €146.10 | 3 | 1.12 | 5/10 |
| free linen shirt pattern | broad | €84.00 | 0 | 0.00 | 3/10 |
Illustrative: your PMax spend, split by channel.
Everything Google scatters across tabs, in one place.
The deeper Google Ads data is there. It’s just spread across reports, segments and the API. We pull it together the moment your account connects.
Where every Google euro goes. Live, in one dashboard.
Performance Max by channel
Spend and ROAS per channel: Search, Shopping, YouTube, Display and the rest. See where PMax actually puts your budget.
Search terms, with cost
The real queries driving spend, with ROAS, for Search and AI Max campaigns.
Search demand themes
What people search to trigger your Performance Max, grouped by category and volume.
Keyword quality
Quality scores, health flags and period-over-period change on every keyword.
Hour by hour
Today’s Google spend and conversions, live. No waiting for tomorrow’s report.
Scored on real revenue
Every number set against your real sales in Shopify, GA4 or Mixpanel. With Shopify, net of refunds. Not Google’s self-reported figures.
Anyone can read it. No specialist required.
The moment your Google Ads account is connected, the deeper view is just there, for the whole team, not only the person who lives in Google Ads. Live, in one dashboard, scored on your real sales. On Pro, wasted search terms become negatives with one click.
The deeper Google Ads view is live.
PMax by channel, search demand and keyword diagnostics, included in the Starter plan. Log in and open the Google breakdown.